{"title":"SEM Primers","description":"\u003cp\u003eSEM primers, including Ez Coat, self-etching, weld-thru and high-build primer surfacers.\u003c\/p\u003e","products":[{"product_id":"sem-42023-beige-high-build-primer-16-oz","title":"SEM, 42023, High-Build Primer Surfacer, Beige, 20 oz Aerosol (16 oz Net), 1 Can","description":"\u003cp\u003eSEM High-Build Primer Surfacer (Part 42023) is a flexible acrylic primer surfacer in beige, supplied in a 20 oz aerosol can (16 oz net). It is designed for priming steel, aluminum, plastic, SMC and fiberglass, and works on flexible or rigid substrates.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExcellent filling properties and adhesion\u003c\/li\u003e\n\u003cli\u003eEasy to sand; compatible with most refinish topcoats\u003c\/li\u003e\n\u003cli\u003eCoverage: approximately 11 sq ft per can at 2 mil dry-film thickness\u003c\/li\u003e\n\u003cli\u003eApply 2–3 medium coats; allow 5–10 minutes between coats and 1 hour dry time\u003c\/li\u003e\n\u003cli\u003eSand with 320–400 grit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePrepare the substrate and follow the current product label, TDS and SDS. Aerosol is extremely flammable and pressurized; use appropriate ventilation and PPE, keep away from heat\/ignition, and check local VOC requirements.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/42023%20High%20Build%20Primer%20BeigeCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"1 Can","offer_id":51033127715135,"sku":"54-U18G-6ALL","price":37.18,"currency_code":"CAD","in_stock":true},{"title":"2-Pack","offer_id":67872164839743,"sku":"54-U18G-6ALL-2PK","price":72.87,"currency_code":"CAD","in_stock":true},{"title":"4-Pack","offer_id":67872164872511,"sku":"54-U18G-6ALL-4PK","price":142.77,"currency_code":"CAD","in_stock":true},{"title":"6-Pack","offer_id":67872164905279,"sku":"54-U18G-6ALL-6PK","price":209.7,"currency_code":"CAD","in_stock":true},{"title":"Case of 12","offer_id":67872164938047,"sku":"54-U18G-6ALL-CS12","price":392.62,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/e3dd833d.jpg?v=1766017859"},{"product_id":"sem-62233-light-green-ez-coat-12-oz","title":"SEM, 62233, Light Green Ez Coat, 12 oz, 1 Can","description":"\u003cp\u003eThe \u003cstrong\u003eSEM EZ Coat Aerosol, Light Green, 12 oz\u003c\/strong\u003e from SEM is an automotive color product for refinish and custom paint work. Key details from the listing are summarized below.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e SEM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart number:\u003c\/strong\u003e 62233\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize \/ pack:\u003c\/strong\u003e 12 oz\u003c\/li\u003e\n\u003cli\u003eColor: Light Green\u003c\/li\u003e\n\u003cli\u003e12 oz aerosol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Automotive Basecoat \u0026amp; Color\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eResults depend on surface preparation, product compatibility and application conditions. Always follow the manufacturer's technical data sheet (TDS) and safety data sheet (SDS) for mixing, application, drying times and required personal protective equipment, and test on a small area first.\u003c\/p\u003e\u003cp\u003eNot sure this is the right item for your job? Contact North Auto Direct at info@northautodirect.com and we will help you confirm before you buy.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/62233%20EZCoat%20Light%20GreenCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033128042815,"sku":"5P-T0CL-BDTL","price":47.81,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/adf2b8b4.jpg?v=1766017863"},{"product_id":"sem-39673-black-self-etching-primer-15-5-oz","title":"SEM, 39673, Black Self Etching Primer, 15.5 oz, 1 Can","description":"\u003cp\u003eThe \u003cstrong\u003eSEM Self-Etching Primer Aerosol, Black, 15.5 oz\u003c\/strong\u003e from SEM is a primer or sealer used to prepare surfaces before topcoating. Key details from the listing are summarized below.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e SEM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart number:\u003c\/strong\u003e 39673\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize \/ pack:\u003c\/strong\u003e 15.5 oz\u003c\/li\u003e\n\u003cli\u003eBlack self-etching primer\u003c\/li\u003e\n\u003cli\u003e15.5 oz aerosol\u003c\/li\u003e\n\u003cli\u003eSold as one can\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Primer \u0026amp; Sealer\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eResults depend on surface preparation, product compatibility and application conditions. Always follow the manufacturer's technical data sheet (TDS) and safety data sheet (SDS) for mixing, application, drying times and required personal protective equipment, and test on a small area first.\u003c\/p\u003e\u003cp\u003eNot sure this is the right item for your job? Contact North Auto Direct at info@northautodirect.com and we will help you confirm before you buy.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/39673%20Self%20Etching%20Primer%20BlackCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033130238271,"sku":"7B-INZ8-EAU2","price":50.24,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/4b3d8453.jpg?v=1766017867"},{"product_id":"sem-62253-tan-ez-coat-12oz","title":"SEM, 62253, Ez Coat Tan Direct-to-Metal Coating, 16 oz Aerosol, 1 Can","description":"\u003cp\u003eSEM Ez Coat™ 62253 is a tan direct-to-metal coating that matches factory primer and e-coat colors. One 16 oz aerosol can contains 12 oz (340 g) net contents. Suitable for bare steel and aluminum, OEM finishes and primer; paintable with most automotive basecoats.\u003c\/p\u003e\u003cp\u003eApply 2–3 medium coats with 5–10 minutes flash between coats. SEM lists a 30-minute dry time and 15-minute topcoat time. Follow the technical data sheet, label and local VOC requirements.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/62253%20EZCoat%20TanCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033131385151,"sku":"8B-MG4X-R81P","price":41.28,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/dc0182f1.jpg?v=1766017871"},{"product_id":"sem-42003-black-high-build-primer-16-oz","title":"SEM, 42003, Black High-Build Primer Surfacer, 20 oz Aerosol","description":"\u003cp\u003eSEM 42003 High-Build Primer Surfacer is a flexible acrylic coating in black, supplied as one 20 oz aerosol can. It is designed to prime steel, aluminum, plastic, sheet molding compound and fiberglass. The coating provides adhesion and filling properties, sands easily, and can be topcoated with most refinish materials.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlack flexible acrylic coating\u003c\/li\u003e\n\u003cli\u003eCoverage: approximately 11 sq. ft. per can at 2 mil dry-film thickness\u003c\/li\u003e\n\u003cli\u003eApply 2–3 medium coats; allow 5–10 minutes flash between coats\u003c\/li\u003e\n\u003cli\u003eApproximate dry time: 1 hour; sand with 320–400 grit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFollow SEM technical data, label, SDS and local VOC requirements. Aerosol transport is regulated for shipping.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackage options:\u003c\/strong\u003e available as 1 Can or in multi-packs (2-Pack, 4-Pack, 6-Pack). Multi-packs are priced with a volume discount.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/42003%20High%20Build%20Primer%20BlackCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"1 Can","offer_id":51033132171583,"sku":"96-EXZO-10JI","price":44.18,"currency_code":"CAD","in_stock":true},{"title":"2-Pack","offer_id":67848325202239,"sku":"A0-P7SL-K4VP","price":86.59,"currency_code":"CAD","in_stock":true},{"title":"4-Pack","offer_id":67848325235007,"sku":"96-EXZO-10JI-4","price":169.65,"currency_code":"CAD","in_stock":true},{"title":"6-Pack","offer_id":67848325267775,"sku":"96-EXZO-10JI-6","price":249.18,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/ad91e1db.jpg?v=1766017875"},{"product_id":"sem-ez-coat-black-62213-direct-to-metal-16oz","title":"SEM, 62213, Ez Coat, Black Direct-to-Metal Coating, 16 oz Aerosol, 1 Can","description":"\u003cp\u003eSEM Ez Coat 62213 is a black direct-to-metal coating formulated to match factory primer and e-coat color and gloss.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePart number: 62213\u003c\/li\u003e\n\u003cli\u003ePackage: one 16 oz aerosol can\u003c\/li\u003e\n\u003cli\u003eFor bare metal, OEM finishes and primer\u003c\/li\u003e\n\u003cli\u003eCoverage: 13 sq ft per can at 1 mil dry-film thickness\u003c\/li\u003e\n\u003cli\u003eApply 2–3 medium coats with 5–10 minutes between coats\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFollow the product label, current technical data sheet and safety data sheet.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/62213%20EZCoat%20BlackCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"1 Can","offer_id":51033133023551,"sku":"9O-7GNU-W0MH","price":31.98,"currency_code":"CAD","in_stock":true},{"title":"2-Pack","offer_id":67872186433855,"sku":"9O-7GNU-W0MH-2PK","price":62.68,"currency_code":"CAD","in_stock":true},{"title":"4-Pack","offer_id":67872186466623,"sku":"9O-7GNU-W0MH-4PK","price":122.8,"currency_code":"CAD","in_stock":true},{"title":"Case of 6","offer_id":67872186499391,"sku":"9O-7GNU-W0MH-CS6","price":180.37,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/8be59f6d.jpg?v=1766017875"},{"product_id":"sem-38203-black-guide-coat-aerosol-16oz","title":"SEM, 38203, Guide Coat Black, Aerosol, 16 oz (12 oz Net), 1 Can","description":"\u003cp\u003eSEM Guide Coat Black is a quick-drying aerosol coating used on primed surfaces to reveal low spots, sanding scratches and other minor surface imperfections during sanding.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePart number: 38203\u003c\/li\u003e\n\u003cli\u003eColor: Black\u003c\/li\u003e\n\u003cli\u003eContainer: 16 oz aerosol can; 12 oz net contents\u003c\/li\u003e\n\u003cli\u003ePackage: 1 can\u003c\/li\u003e\n\u003cli\u003eDries quickly and is formulated not to clog sandpaper.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse on primed surfaces. Follow the product label and safety data sheet.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/38203%20Guide%20Coat%20BlackCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033134301503,"sku":"B1-RWBT-VK6E","price":15.68,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/eebfe46c.jpg?v=1766017878"},{"product_id":"sem-39693-green-self-etching-primer-15-5-oz","title":"SEM, 39693, Green Self-Etching Primer Aerosol, 15.5 oz, 1 Can","description":"\u003cp\u003eSEM Self-Etching Primer is a first-step coating for properly prepared metal surfaces. The green aerosol provides adhesion and corrosion resistance for bare steel and aluminum.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour: Green\u003c\/li\u003e\n\u003cli\u003eSEM part number: 39693\u003c\/li\u003e\n\u003cli\u003eNet contents: 15.5 oz\u003c\/li\u003e\n\u003cli\u003eFormat: One aerosol can\u003c\/li\u003e\n\u003cli\u003eRecommended application: 2–3 light coats; allow 5–10 minutes between coats.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePrepare the surface and follow the product label and SEM technical data sheet. Do not apply colour directly over this primer; consult SEM guidance for compatible next steps. Check local VOC requirements before use.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/39693%20Self%20Etching%20Primer%20GreenCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033135022399,"sku":"BK-R0CA-L038","price":38.05,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/41c5be88.jpg?v=1750103026"},{"product_id":"sem-38253-premium-powder-guide-coat-12-oz","title":"SEM, 38253, Premium Powder Guide Coat, 12 oz, 1 Can","description":"\u003cp\u003eThe \u003cstrong\u003eSEM Premium Powder Guide Coat, 12 oz\u003c\/strong\u003e from SEM is a paint mixing or prep supply such as strainers or guide coat. Key details from the listing are summarized below.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e SEM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart number:\u003c\/strong\u003e 38253\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize \/ pack:\u003c\/strong\u003e 12 oz\u003c\/li\u003e\n\u003cli\u003eDries instantly and can be sanded immediately (per current listing)\u003c\/li\u003e\n\u003cli\u003eDesigned not to clog sandpaper; no masking required\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Paint Mixing \u0026amp; Prep Supplies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease check the specifications and confirm the product suits your application before ordering. Refer to the manufacturer's instructions for correct use and safety guidance.\u003c\/p\u003e\u003cp\u003eNot sure this is the right item for your job? Contact North Auto Direct at info@northautodirect.com and we will help you confirm before you buy.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/38253%20Premium%20Guide%20CoatCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033138331967,"sku":"EW-RLSQ-5WH5","price":30.83,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/68368b8e.jpg?v=1766017890"},{"product_id":"sem-40773-zinc-based-weld-thru-primer","title":"SEM, Zincweld, 40773, Zinc-Based Weld-Through Primer, Silver, 16 oz Aerosol, 1 Each","description":"\u003cp\u003eSEM Zincweld™ is a zinc-based weld-through primer designed to help protect bare-metal surfaces between welded substrates while minimizing heat-affected zones and welding spatter. The silver aerosol formula provides enhanced adhesion to bare metal and is compatible with MIG and STRSW welding.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eManufacturer part number: 40773\u003c\/li\u003e\n\u003cli\u003eColor: Silver\u003c\/li\u003e\n\u003cli\u003eContainer: 16 oz aerosol; sold individually (one can)\u003c\/li\u003e\n\u003cli\u003eCoverage: 19 sq. ft. per can at 1 mil\u003c\/li\u003e\n\u003cli\u003eApply to prepared bare metal; allow 20 minutes before welding\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePrepare and apply according to the current SEM Technical Data Sheet and product label. Review the Safety Data Sheet and follow applicable safety and local VOC requirements.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/40773%20ZincweldCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033138463039,"sku":"EY-VO7U-HKG8","price":48.38,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/695cd305.jpg?v=1766017890"},{"product_id":"sem-62263-olive-brown-ez-coat-16-oz","title":"SEM, Ez Coat, 62263, Olive Brown Direct-to-Metal Coating, 16 oz Aerosol, 1 Each","description":"\u003cp\u003eSEM Ez Coat™ Olive Brown is a direct-to-metal coating designed to match the color and gloss of factory primer and e-coat finishes. Part 62263 comes as one 16 oz aerosol can (retailer-listed net contents: 12 oz \/ 340 g). SEM recommends it for bare metal, OEM finishes, and primer; it applies to steel and aluminum and can be topcoated with most automotive basecoats.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOEM-recommended factory-appearance coating\u003c\/li\u003e\n\u003cli\u003eOlive Brown; SEM part 62263\u003c\/li\u003e\n\u003cli\u003eCoverage: 13 sq. ft. per can at 1 mil dry-film thickness\u003c\/li\u003e\n\u003cli\u003eApply 2–3 medium coats; flash 5–10 minutes between coats\u003c\/li\u003e\n\u003cli\u003eDry time: 30 minutes; topcoat time: 15 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePrepare and apply according to SEM’s Technical Data Sheet and product safety instructions. Check local VOC regulations.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/62263%20EZ%20Coat%20Olive%20BrownCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033138561343,"sku":"F0-DQX9-3DVR","price":38.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/ad50b9b7.jpg?v=1766017890"},{"product_id":"sem-62243-gray-ez-coat-12-oz","title":"SEM, 62243, EZ Coat Aerosol, Gray, 12 oz, 1 Can","description":"\u003cp\u003eThe \u003cstrong\u003eSEM EZ Coat Aerosol, Gray, 12 oz\u003c\/strong\u003e from SEM is an automotive color product for refinish and custom paint work. Key details from the listing are summarized below.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e SEM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart number:\u003c\/strong\u003e 62243\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize \/ pack:\u003c\/strong\u003e 12 oz\u003c\/li\u003e\n\u003cli\u003eColor: Gray\u003c\/li\u003e\n\u003cli\u003e12 oz aerosol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Automotive Basecoat \u0026amp; Color\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eResults depend on surface preparation, product compatibility and application conditions. Always follow the manufacturer's technical data sheet (TDS) and safety data sheet (SDS) for mixing, application, drying times and required personal protective equipment, and test on a small area first.\u003c\/p\u003e\u003cp\u003eNot sure this is the right item for your job? Contact North Auto Direct at info@northautodirect.com and we will help you confirm before you buy.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/62243%20EZCoat%20GrayCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033139577151,"sku":"G0-0NH5-76A6","price":43.39,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/bad7a8d4.jpg?v=1766017894"},{"product_id":"sem-42043-white-high-build-primer-16-oz","title":"SEM, 42043, White High-Build Primer Surfacer, 16 oz Net Fill, 1 Can","description":"\u003cp\u003eSEM High-Build Primer Surfacer (part 42043) is a flexible acrylic primer surfacer in white. The aerosol can contains 16 oz net fill in a 20 oz can and is sold individually. Designed for steel, aluminum, urethane, fiberglass and plastic; provides filling properties and is easy to sand. Official SEM data states coverage of 11 sq ft at 2 mil dry-film thickness, 2–3 medium-wet coats, approximately 1 hour dry time and 5–10 minutes flash time between coats. Consult the product technical data sheet and safety data sheet and follow applicable workplace and shipping requirements.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/42043%20High%20Build%20Primer%20WhiteCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033142001983,"sku":"II-FA76-ILPL","price":57.58,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/57c8e8ff.jpg?v=1766017899"},{"product_id":"sem-42013-grey-high-build-primer-16-oz","title":"SEM, 42013, Gray High-Build Primer Surfacer, 20 oz Aerosol (16 oz Net), 1 Can","description":"\u003cp\u003eSEM 42013 High-Build Primer Surfacer is a gray, flexible acrylic aerosol coating for priming steel, aluminum, urethane, fiberglass and plastics.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides superior adhesion and excellent filling properties.\u003c\/li\u003e\n\u003cli\u003eSuitable for flexible and rigid substrates; easy to sand and topcoat with most refinish materials.\u003c\/li\u003e\n\u003cli\u003eApply 2–3 medium coats, allowing 5–10 minutes flash time between coats. Dry time is 1 hour.\u003c\/li\u003e\n\u003cli\u003eCoverage is approximately 11 sq. ft. per can at 2 mil DFT.\u003c\/li\u003e\n\u003cli\u003e20 fl oz aerosol can; 16 oz net weight. Sold individually.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/42013%20HIgh%20Build%20Primer%20GrayCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033142231359,"sku":"IQ-I6MY-K3YU","price":35.24,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/e999eba6.jpg?v=1766017899"},{"product_id":"sem-39683-grey-self-etching-primer-15-5-oz","title":"SEM, Self Etching Primer, 39683, Grey Aerosol, 15.5 oz, 1 Can","description":"\u003cp\u003eSEM 39683 Self Etching Primer is a quick-drying gray aerosol primer designed to promote adhesion and corrosion resistance on properly prepared bare steel and aluminum. The manufacturer also identifies stainless steel among suitable substrates.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColor: Gray\u003c\/li\u003e\n\u003cli\u003ePart number: 39683\u003c\/li\u003e\n\u003cli\u003e15.5 oz net-weight retail aerosol can\u003c\/li\u003e\n\u003cli\u003eApply 2–3 light coats; allow 5–10 minutes between coats and 10–20 minutes before topcoating.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePrepare the surface and follow the product label and current SEM technical and safety data sheets. Do not apply color directly over this primer, per the manufacturer’s technical guidance.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/39683%20Self%20Etching%20Primer%20GrayCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033143214399,"sku":"JR-2J7E-0S10","price":51.48,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/f3924eee.jpg?v=1766017962"},{"product_id":"sem-39681-voc-grey-self-etching-primer-1-gallon","title":"SEM, Self Etching Primer, 39681, VOC Gray Primer, 1 Gallon, 1 Can","description":"\u003cp\u003eSEM 39681 Self Etching Primer is a gray, VOC-compliant primer packaged in a one-gallon can. It provides adhesion and corrosion resistance on properly prepared metal surfaces and is formulated for bare steel and bare aluminum.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColor: Gray\u003c\/li\u003e\n\u003cli\u003eSize: 1 gallon\u003c\/li\u003e\n\u003cli\u003eSell unit: one can\u003c\/li\u003e\n\u003cli\u003ePart number: 39681\u003c\/li\u003e\n\u003cli\u003eQuick drying; apply 2–3 light coats\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor gallon application, shake or stir thoroughly; the product is ready to spray and should not be thinned. Allow 5–10 minutes between coats and 10–20 minutes before top coating. Do not apply color directly over this primer. Check local VOC regulations and consult the product label and SDS for safe handling.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/39681%2C%2039684%20Low%20VOC%20Self%20Etch%20Primer%20-%20GRAY%20RTSCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033143476543,"sku":"K3-66P5-OS6C","price":245.53,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/3d0cce7b.jpg?v=1766017903"},{"product_id":"sem-62223-olive-green-ez-coat-12-oz","title":"SEM, 62223, Olive Green Ez Coat, 12 oz, 1 Can","description":"\u003cp\u003eThe \u003cstrong\u003eSEM EZ Coat Aerosol, Olive Green, 12 oz\u003c\/strong\u003e from SEM is an automotive color product for refinish and custom paint work. Key details from the listing are summarized below.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e SEM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart number:\u003c\/strong\u003e 62223\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize \/ pack:\u003c\/strong\u003e 12 oz\u003c\/li\u003e\n\u003cli\u003eColor: Olive Green\u003c\/li\u003e\n\u003cli\u003e12 oz aerosol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Automotive Basecoat \u0026amp; Color\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eResults depend on surface preparation, product compatibility and application conditions. Always follow the manufacturer's technical data sheet (TDS) and safety data sheet (SDS) for mixing, application, drying times and required personal protective equipment, and test on a small area first.\u003c\/p\u003e\u003cp\u003eNot sure this is the right item for your job? Contact North Auto Direct at info@northautodirect.com and we will help you confirm before you buy.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/62223%20EZCoat%20Olive%20GreenCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033145737535,"sku":"M6-QTFU-9VO2","price":45.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/0f868021.jpg?v=1766017920"},{"product_id":"sem-40793-copperweld-primer","title":"SEM, Copperweld, 40793, Weld-Through Primer, 16 oz Aerosol, 1 Can","description":"\u003cp\u003eThe \u003cstrong\u003eSEM Copperweld Primer\u003c\/strong\u003e from SEM is a primer or sealer used to prepare surfaces before topcoating. Key details from the listing are summarized below.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e SEM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart number:\u003c\/strong\u003e 40793\u003c\/li\u003e\n\u003cli\u003eZinc and copper enriched weld-through primer (per current listing)\u003c\/li\u003e\n\u003cli\u003eHelps protect against corrosion between welded panels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Primer \u0026amp; Sealer\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eResults depend on surface preparation, product compatibility and application conditions. Always follow the manufacturer's technical data sheet (TDS) and safety data sheet (SDS) for mixing, application, drying times and required personal protective equipment, and test on a small area first.\u003c\/p\u003e\u003cp\u003eNot sure this is the right item for your job? Contact North Auto Direct at info@northautodirect.com and we will help you confirm before you buy.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/40793%20Copperweld%20Weld%20Thru%20PrimerCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033150161215,"sku":"QZ-7U42-6KRG","price":75.23,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/02824084.jpg?v=1766017935"},{"product_id":"sem-white-ez-coat-12-oz-metal-compatible-gloss-coating-for-exterior-use","title":"SEM, EZ Coat, 62273, White Direct-to-Metal Coating, 12 oz Net (16 oz Aerosol), 1 Can","description":"\u003cp\u003eSEM EZ Coat™ White (part 62273) is a direct-to-metal coating designed to match the color and gloss of factory primer and e-coat finishes. The can is a 16 oz aerosol container with 12 oz (340 g) net contents.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColor: White\u003c\/li\u003e\n\u003cli\u003eSuitable surfaces: bare metal, OEM finishes, and primer; applies directly to steel and aluminum\u003c\/li\u003e\n\u003cli\u003eCoverage: approximately 13 sq. ft. per can at 1 mil dry-film thickness\u003c\/li\u003e\n\u003cli\u003eApply 2–3 medium coats; allow 5–10 minutes between coats\u003c\/li\u003e\n\u003cli\u003eDry time: approximately 30 minutes; topcoat time: 15 minutes\u003c\/li\u003e\n\u003cli\u003ePaintable with most automotive basecoats\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse with appropriate ventilation and follow the product label, technical data sheet, safety data sheet, and local VOC requirements.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/62273%20EZCoat%20WhiteCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":51033151340863,"sku":"S3-S4AU-D1G6","price":44.58,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/c93d50dd.jpg?v=1766017940"},{"product_id":"sem-39133-flexible-primer-surfacer-13-oz","title":"SEM, 39133, Flexible Primer Surfacer, Gray, 13 oz Net, 16 oz Aerosol, 1 Can","description":"\u003cp\u003eSEM 39133 is a gray flexible sandable primer surfacer for difficult plastic surfaces.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReady-to-spray aerosol\u003c\/li\u003e\n\u003cli\u003eQuick drying and easy to sand\u003c\/li\u003e\n\u003cli\u003eFlexible formula for plastic refinishing\u003c\/li\u003e\n\u003cli\u003eOne can; 13 oz net contents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/39133%20Flexible%20Primer%20SurfacerCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"1 Can","offer_id":51033160909119,"sku":"ME-PANQ-4PCG","price":29.88,"currency_code":"CAD","in_stock":true},{"title":"2-Pack","offer_id":67872186302783,"sku":"ME-PANQ-4PCG-2PK","price":58.56,"currency_code":"CAD","in_stock":true},{"title":"4-Pack","offer_id":67872186335551,"sku":"ME-PANQ-4PCG-4PK","price":114.74,"currency_code":"CAD","in_stock":true},{"title":"Case of 6","offer_id":67872186368319,"sku":"ME-PANQ-4PCG-CS6","price":168.52,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/d5efff1a.jpg?v=1766017920"},{"product_id":"sem-world-class-50124-neutral-gray-dtm-primer-1-quart-1-can","title":"SEM, World Class, 50124, Neutral Gray DTM Primer, 1 Quart, 1 Can","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eSEM World Class DTM Primer, Part 50124\u003c\/strong\u003e is a neutral gray, 2.1 VOC-compliant, two-component epoxy direct-to-metal primer. It provides bare-metal adhesion and filling in one product.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e SEM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubbrand:\u003c\/strong\u003e World Class\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMPN:\u003c\/strong\u003e 50124\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e World Class DTM Primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormulation:\u003c\/strong\u003e 2.1 VOC-compliant, two-component epoxy direct-to-metal primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Neutral Gray\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConfiguration:\u003c\/strong\u003e Primer component for SEM's World Class DTM primer system; published 4:1 primer-to-activator mix\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSales unit:\u003c\/strong\u003e 1 can\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 1 quart (0.946 L)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufacturer case quantity:\u003c\/strong\u003e 6 quarts per case\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eUses \/ Compatibility\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSuitable for bare metal and aluminum, sanded OEM finish, body filler, polyester putty, SMC, fiberglass, and gelcoat.\u003c\/li\u003e\n\u003cli\u003eCan be rolled or sprayed.\u003c\/li\u003e\n\u003cli\u003eFor spraying, SEM specifies a gun equipped with a 1.3–1.9 fluid nozzle.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eImportant Ordering Notes\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eThis listing is for one 1-quart can of SEM Part 50124 neutral gray primer. SEM lists a case quantity of 6 for this MPN.\u003c\/li\u003e\n\u003cli\u003eSEM publishes a four-parts-primer to one-part DTM Primer Activator mix. Confirm that the required activator is ordered separately for your application.\u003c\/li\u003e\n\u003cli\u003eSEM permits one optional part of high-quality urethane reducer when rolling for a smoother surface.\u003c\/li\u003e\n\u003cli\u003eReview applicable local VOC requirements and the product safety documentation before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/semproducts.com\/public\/content\/msds\/50121%20%26%2050124%20World%20Class%20DTM%20Epoxy%20PrimerCA.pdf\" target=\"_blank\" rel=\"noopener\"\u003eSafety Data Sheet (SDS)\u003c\/a\u003e\u003c\/p\u003e","brand":"SEM","offers":[{"title":"Default Title","offer_id":67713870201151,"sku":"SE5012414","price":58.18,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/files\/mYkLMiYXzgOHjcOr.jpg?v=1791928195"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5120\/4415\/collections\/e3dd833d.jpg?v=1793248204","url":"https:\/\/northautodirect.store\/collections\/sem-primers.oembed","provider":"North Auto Direct","version":"1.0","type":"link"}